Hunt for legendary items
Earn rewards by completing Quests and defeating Enemies.
With some luck you can get a piece of Equipment that is of high Rarity.
Target weaker enemies when starting
Stronger enemies drop better loot
Shape your avatar
Leveling up rewards 5 primary stat points. It is left up to the player to choose between
Intelligence, 
Strength, and 
Agility.
Each primary stat corresponds to part of the player's body and will grow it accordingly.
Strength is a great for starting, as it offers more health
Make riches on trade routes
Trading allows the player to earn gold coins by buying and selling items from Merchants.
Cheaper trade items actually offer more profit per item, but inventory space is limited.
When starting, sell junk items in order to buy trade items
Slay rival players
Killing an enemy player forces them to drop all of their inventory, some of their equipped items, and some of their gold. Players that have met their demise start over at level 1 with some of their equipped items.
Target players that are highest on the scoreboard
Avoid stronger players by hiding in bushes
Players are invulnerable when standing near a merchant